After reading this manual, you will have a working knowledge of Web marketing. You will know enough to be able to hire the right people to help you and what questions to ask when selecting those people.

You will feel empowered to take back control of your Web marketing instead of relying on others who may or may not have your best interests at heart.

This workbook will teach you how to:

1. Make your Web site visually "WOW"
2. Develop a Web site that is flexible and can grow with your business
3. Measure your Web site's effectiveness
4. Market your Web site on search engines, referral sites and social media
5. Drive more traffic to your Web site
6. Increase the number of Web visitors who request more information
7. Respond to your Web site leads quickly and convert them into sales
8. Marry your online and onsite sales efforts
9. Measure and track the effectiveness of your online sales and marketing program
10. Hire the right Web marketers for your business goals

For the first time, "ready," "willing," and "able" have been quantified and defined as objective criteria that will mean the same regardless of who uses them. Then the missing ingedient of how well someone likes you and wants to do business with you is added so that you can focus your time and energy where you have the highest probability of making a sale.

This book lays out a system that takes all of the guesswork out of rating a customer according to their level of interst, ability to make a decision, and likelihood of doing business with you.

This is the last rating system you will ever need.

This book contains 132 pages in 8 chapters:

This easy to understand book walks you step-by-step through building a social media program from the ground up. Learn the basics for promoting your business through social networking and blogging. Find out how to build Friends, Fans and Followers and create an effective strategy for your business. From Twitter to LinkedIn to Blogging on your own site, it’s all here. Builders and those in the real estate industry will especially love the industry specific sites.