Click Power by Meredith Oliver
Meredith Oliver's newest workbook for any small business!
After reading this manual, you will have a working knowledge of Web marketing. You will know enough to be able to hire the right people to help you and what questions to ask when selecting those people.
You will feel empowered to take back control of your Web marketing instead of relying on others who may or may not have your best interests at heart.
This workbook will teach you how to:
1. Make your Web site visually "WOW"
2. Develop a Web site that is flexible and can grow with your business
3. Measure your Web site's effectiveness
4. Market your Web site on search engines, referral sites and social media
5. Drive more traffic to your Web site
6. Increase the number of Web visitors who request more information
7. Respond to your Web site leads quickly and convert them into sales
8. Marry your online and onsite sales efforts
9. Measure and track the effectiveness of your online sales and marketing program
10. Hire the right Web marketers for your business goals