Institute of Residential Marketing Sales and Marketing Courses
As a sales and marketing professional, you know that when you stand above the crowd, you are more likely to succeed. Achieving a nationally recognized designation is your first step towards setting yourself apart from others and gaining a competitive edge for greater employment opportunities, career accomplishments, and the potential for increased income.
The Institute of Residential Marketing (IRM) offers sales and marketing courses and designations to help you reach your full potential. Founded in 1972, IRM is the educational arm of the National Sales and Marketing Council (NSMC), and offers designations and courses through The NAHB University of Housing.
IRM offers four professional designations in sales and marketing.
New Home Sales
Certified New Home Sales Professional (CSP)
Master Certified New Home Sales Professional (Master CSP)
New Home Marketing
Certified New Home Marketing Professional (CMP)
Member, Institute of Residential Marketing (MIRM)
IRM Courses:
IRM offers 10 sales and marketing courses.
Certified New Home Sales Professional (CSP)
Understanding Housing Markets and Consumers (IRM I)
Marketing Strategies, Plans, and Budgets (IRM II)
Lifestyle Merchandising, Advertising, and Promotion Strategies (IRM III)
The Challenge of New Homes Sales Management (IRM IV)
Effective Marketing on a Shoestring Budget
Increased Profits Through Effective Builder/Broker Cooperation
House Construction as a Selling Tool
Essential Closing Strategies
Market Focused Residential Design
All of the Institute of Residential Marketing courses are approved for Realtor continuing education credits in the State of Idaho.
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